Funnel Strategy
Graphic & Web Design
Paid Local Ad
Marketing Strategy
Giving a healing
practice a home to
gather.
The International Association for Sandtray Therapy hosts the annual Sandtray Summit — a globally respected gathering for therapists. We unified their web and social presence into one warm, credible digital experience that reflects the depth of the work.
IAST · Sandtray Summit
Therapy & Professional Events
Website + Social System
UX · Web · Social Content
A respected summit,
scattered
across the internet.
The Sandtray Summit brings together therapists and practitioners worldwide for deeply experiential learning. But its digital presence was fragmented — a website that buried the schedule and speakers, and social content with no consistent voice.
Yay Blitz was brought in to unify the experience: a warm, high-performing website and a cohesive social system that together reflect the summit's depth, credibility, and human warmth.
THE CHALLENGE
- A diluted online experience that lacked clarity
- Emotional depth of the work wasn't reflected digitally
- No audience nurturing between events
- Weak paths from discovery to registration
A calm, guided journey
from discovery to
registration
Structure & UX
Re-architected around what attendees actually look for — schedule, speakers, and registration, surfaced with clarity.
Warm visual system
Calm teal, coral, and cream with generous space — a tone that feels therapeutic, not corporate.
Clear conversion paths
Strategic CTAs and mobile-first flows that carry a curious visitor smoothly toward booking a seat.
converts — and connects
WEBSITE
Social · placeholder
↑ Editable placeholder stats — swap in real numbers.
Clearer journeys
Discovery → registration made simple.
Consistent brand
One voice across web + social.
Stronger trust
Professional presence that reflects the work.
Built to scale
A system ready for future events.
Explore the live site and see how strategy, warmth, and design came together to elevate the Sandtray Summit experience.