Funnel Strategy
Graphic & Web Design
Paid Local Ad
Marketing Strategy
Paid Local Ads
High-intent local advertising built to drive real calls, bookings, and quote requests. We run Meta and Google Ads designed for local service demand, speed, and measurable results — not vanity clicks.
Fixing ad waste before it hits your budget
Most local service businesses spend money on ads without a clear system behind them. Traffic gets sent to the wrong pages, messaging doesn't match intent, follow-up is slow, and leads feel inconsistent from week to week.
Google and Meta Ads fix this by aligning targeting, messaging, and landing pages around real local buying behavior. We focus on reaching customers when they are actively searching or ready to act, then guide them toward one clear next step.
Reach customers actively searching for your service in your local area.
Ads speak directly to the problem customers are trying to solve.
Traffic lands on pages built to convert, not a generic homepage.
Ads are backed by follow-up systems that respond in minutes, not days.
Every lead is tracked back to its campaign, so you know exactly what's working.
From impression to booked job
A real funnel from the Arcadia Blinds campaign — same shape we build for every account, tuned to your service and market.
One month, one campaign, $52 cost per lead, 36% lead-to-booking rate.
Google Ads vs. Meta Ads
Different jobs, both worth doing. Most accounts run both once budget allows.
Google Search Ads
Captures people actively searching for your service right now — "emergency AC repair near me," "licensed electrician [city]." Highest intent, often the fastest path to a booked job.
Meta Ads (Facebook & Instagram)
Builds awareness and captures demand before someone searches — seasonal promotions, financing offers, before/after project photos. Lower cost per click, great for staying top of mind in your service area.
Cutting cost per lead in half for Arcadia Blinds
Same account referenced in the funnel above — here's exactly what changed.
Rebuilt geo-targeting around Arcadia Blinds' actual service radius across the Dallas–Fort Worth metro instead of a flat city-wide radius — cut wasted spend in outlying zones by 24%.
Replaced generic "custom window treatments" copy with specific ad text matching real search terms — "blackout blinds installation," "free in-home measurement" — lifting click-through rate 1.3×.
Sent traffic to a dedicated landing page (not the homepage) with a single call-to-action and click-to-call button above the fold — form completion rate nearly doubled.
Cost per lead dropped from $97 to $52 over 6 weeks on the same monthly budget — 132 leads in the most recent month, up from 86.
What could your ad spend produce?
Rough estimate based on average results across current accounts — your free ads review gives you real numbers for your market.
Estimate only, based on a 36% lead-to-booking rate and $500 average job value. Actual results vary by trade and market.
Meta & Google Ads include
Local keyword & audience strategy
We target high-intent searches and local audiences ready to book.
Google Search & Local Ads
Ads designed for emergency and service-based searches.
Meta Ads for local leads
Facebook and Instagram ads built for awareness and demand capture.
Ad copy & creative strategy
Messaging and visuals designed to stop scrolling and drive action.
Landing page & funnel alignment
Ads connect seamlessly with conversion-focused pages.
Ongoing optimization & testing
Campaigns are refined continuously to improve results.
Eliminate unpredictable lead flow
We run local ads that remove the guesswork from growth. Instead of relying on referrals or slow periods, you gain control over lead volume and timing — ads become a predictable driver of calls and bookings when supported by the right system.
−46% cost per lead
Turning ad spend into a predictable pipeline for Arcadia Blinds
Arcadia Blinds relied on referrals and slow seasonal spikes. Rebuilt Google & Meta campaigns with dedicated landing pages and call tracking turned ad spend into a steady, measurable lead flow.
Rebuilt from scratch
Engineering a digital home for industrial-grade duct
Plastic Design Industries has fabricated PVC & CPVC duct systems since 1976 — but its website buried the engineering expertise the market came to trust.
Discover how we help
Seasonal surge
Seasonal social campaigns drive store traffic
Seasonal social media campaigns helped RNR Tire Express boost local awareness, highlight promotions, and drive foot traffic to franchise locations.
Discover how we helpWant proof for your trade? Browse every case study →
Built for local service advertising
Our ad systems are built specifically for local service businesses. We understand emergency searches, seasonal demand, local competition, and how customers choose providers quickly — every campaign is designed with real local intent in mind.
"We finally know our cost per lead every single month. No more guessing whether the ad budget is working."
6 reasons to choose Meta & Google Ads
Local intent focus
Campaigns target customers ready to take action, not passive browsers.
Clear messaging
Ads speak directly to the problems customers are searching to solve.
Conversion-ready pages
Traffic is guided toward one clear next step, not a generic homepage.
Fast lead response
Ads are backed by instant follow-up systems, not next-day callbacks.
Transparent reporting
You always know where leads are coming from and what they cost.
Scalable performance
Campaigns are built to grow with your business, not plateau at launch.
Management starting at $750/mo
Ad spend is billed directly to your Google/Meta account, separate from management. No long-term contract — month to month.
| What you get | DIY / In-house | Freelancer | Yay Blitz Managed |
|---|---|---|---|
| Dedicated landing pages | — | Sometimes | ✓ |
| Call & form conversion tracking | — | Sometimes | ✓ |
| Weekly optimization | Rarely | Varies | ✓ |
| Monthly performance review | — | Rarely | ✓ |
| No long-term contract | — | Varies | ✓ |
Questions about paid local ads
How much should I budget for Google and Meta ads?+
What does ad management cost?+
How long until I see results?+
What is the difference between Google Ads and Meta Ads for my business?+
Do I need a new website to run ads?+
Can I cancel if it's not working?+
How is this different from doing it myself or hiring a freelancer?+
How do you report on ad performance?+
Get a free ads review
Please contact our team or complete the form below. An ads specialist will reach out shortly to review your current ads, goals, and challenges.
Let's talk
We review your current ads, goals, and challenges.
Confirm the strategy
We align on targeting, messaging, and budget priorities.
Launch and optimize
Campaigns go live and are optimized continuously for performance.