Funnel Strategy
Graphic & Web Design
Paid Local Ad
Marketing Strategy
Engineering a digital
home for industrial-grade duct.
Plastic Design Industries (PDI) has fabricated PVC & CPVC duct systems since 1976 — but its website buried the products engineers came to spec. Yay Blitz rebuilt pdiduct.com around clear product pages and instant submittal downloads, then extended the system into a print-ready product catalog.
Plastic Design Industries
Industrial Fabrication
Website + Catalog
UX · Web Dev · Print
Five decades of fabrication
expertise, hidden behind a
dated site.
PDI serves a highly technical audience — engineers, contractors, and inspectors who arrive knowing exactly what they need: a fitting, a size, a material, a spec sheet. The old site made them dig, with product information scattered and no fast way to pull a submittal.
Yay Blitz was brought in to rebuild the experience around how buyers actually shop: browse by product, choose PVC or CPVC, and download the exact submittal PDF in seconds — then carry that same clarity into a print catalog.
THE CHALLENGE
- Products hard to find and compare
- No fast path to submittal PDFs
- PVC vs. CPVC options buried in text
- No print catalog to match the web
Built the way engineers
actually spec
Product-first architecture
Reorganized around fittings — reducers, elbows, blast gates — each with sizes, end configs, and materials up front.
Technical visual system
Steel navy, safety amber, and a monospaced spec voice — confident and industrial without feeling cold.
Fast, spec-forward dev
Lightweight, responsive build with structured product data and instant submittal downloads that just work.
The submittal is one click away
Every product page is a fast, structured spec sheet — pick a material, see dimensions, and a lightweight pop-up delivers the exact submittal PDF instantly. No hunting, no email chains.
90° Duct Elbow
Get the 90° Elbow spec
Complete the form to instantly download the requested product submittal.
Only the fields PDI needs — captured before the download fires.
The pop-up carries the same steel-and-amber system as the site.
Every submittal request becomes a qualified engineering lead.
The same system, on the
shop floor
We carried the web design into a print-ready product catalog — spec tables, dimension drawings, and material guidance formatted for the desk, the field, and the submittal binder.
Consistent specs
Print tables mirror the site's product data.
Dimension drawings
Clear line art for field fit-ups.
PVC / CPVC guidance
Material selection made obvious.
Print-ready
Formatted for binder and bag.
a catalog to match
WEBSITE • PLACEHOLDER
↑ Editable placeholder data — swap in real numbers.
LEADS & CATALOG • PLACEHOLDER
↑ Editable placeholder data — swap in real numbers.
Faster specs
Submittal in a click, not an email.
Clearer products
PVC vs. CPVC obvious at a glance.
Stronger credibility
A site worthy of 5 decades of work.
One system
Web and catalog speak as one.
Explore the live pdiduct.com and see how product-first design and instant submittals came together.