Funnel Strategy
Graphic & Web Design
Paid Local Ad
Marketing Strategy
Services
- UX Strategy
- Website Design
- Social Media Content
Overview
Project Overview
A globally respected summit with a fragmented digital presence, Sandtray Summit brings together therapists and practitioners worldwide for deeply experiential learning, yet its online experience felt diluted, lacking clarity and emotional resonance across its website and social platforms.
YayBlitz was brought in to unify the experience, creating a high-performing website and cohesive digital ecosystem that clearly reflects the summit’s depth, value, and impact.
The Challenge
The challenge was not the offering itself, but how it was presented online. The website lacked a clear user journey, making it difficult for visitors to navigate content, understand the summit’s value, and move confidently toward registration.
At the same time, the emotional depth and transformative impact of the summit were not reflected in its digital presence. Limited social media engagement and a lack of audience nurturing between events reduced visibility and long-term connection with potential attendees.
Results
+51%
Increase in Website Conversion Rate
+50%
Growth in Organic Search Traffic
Phase 1: The Strategy
Our Approach
Built as a connected digital experience, aligning web and social platforms to guide users from discovery to registration with clarity and consistency.
- Re-structured the website for user event exploration.
- Created clear paths from awareness to registration.
- Refined messaging to communicate practitioner value.
- Expanded engagement through social media content.
- Unified branding across every digital touchpoint.
Phase 2: Style & UI Design
Design and User Experience
Thoughtfully designed to reflect the summit’s emotional depth, the experience balances clarity, warmth, and intuitive navigation to create a calm and engaging user journey.
Strong Hero: Clear purpose and audience at first glance.
Section Layout: Smooth flow guiding users naturally.
Visual Hierarchy: Complex ideas simplified with structure.
Strategic CTAs: Actions placed at high-intent moments.
Emotional Alignment: Design reflects the therapeutic tone.
Guided Journey: Each section drives users toward action.
Strategic Content & Clear Messaging
We transformed dense information into clear, structured content that highlights the value most relevant to attendees.
- Simplified messaging without losing depth
- Clear entry points for different user intents
- Strategic emphasis on value and outcomes
- Consistent voice across the entire experience
Phase 3: Digital Marketing
Previous/Next Section
Performance and Optimization
Designed to perform across every touchpoint, balancing seamless usability with speed.
Faster Load Speeds: Optimized for Faster Load Times
Engagement Flow: Smart flow keeps users moving forward.
Mobile-First Design: Designed for Mobile-First Experience
Clear Conversion Paths: Clear, Frictionless Conversion Paths
Social Media Strategy
Content Direction
Speaker insights, short-form content, plus
emotional stories, and powerful highlights.
Platform Consistency
Unified messaging and visuals across all plus
channels to create seamless brand experience.
Visual System
Calm, minimal design with consistent branding
and clear, easy-to-consume visual layouts now.
Audience Impact
Built anticipation, boosted strong engagement,
and made key touchpoints pre-conversion now.
Phase 4: Results
The Outcome & Impact
A unified digital presence now gives Sandtray Summit greater clarity, credibility, and consistency across web and social platforms, guiding users from engagement to action.
- Improved user journeys from discovery to registration
- Increased engagement across web and social platforms
- Clearer communication of the summit’s value and purpose
- Stronger digital presence that reflects professionalism and trust
- Built to support future events, content growth, and audience expansion
See the Experience in Action
Explore the live website and see how strategy, clarity, and design came together to elevate the Sandtray Summit experience.